About Amy

I am a tea-loving Welsh girl, working towards a dream of a world that works harder for peace. 

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After growing up in the GCC for over 13 years, and working in large, people-focused organisations, I understand that

the best intentions get lost in broken systems.​

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I work with people and organisations navigating complexity — pressure, ethical tension, or change — and help them design systems that feel calmer, fairer and more workable. ​​

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My approach is logical, grounded, and deeply human. By making more intentional choices, processes become more impactful, where even making a cup of tea can change the world. 

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I help people designing for conscious living at scale — where choosing the good thing becomes easy